ABOUT

Image Art Director I 360° Creative Strategy & Brand Narratives

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I partner with brands to build their visual territories and deploy 360° creative ecosystems.

From initial creative vision to final asset delivery, I manage the entire creative lifecycle. I design the artistic direction and orchestrate its operational execution : creative intentions, talent scouting, creative direction on set, and full post-production oversight. 

This end-to-end mastery allows me to guarantee a rigorous consistency across all touchpoints, including print, retail, digital, press, OOH...

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SCOPE OF WORK

Creative Direction & Ideation​

Definition of the overall campaign identity, visual storytelling and photographic aesthetic : iconography, mockups, storyboards... 

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Image Production & Mastery (end-to-end)

• Art Buying : talent scouting according to the creative intentions : photographers, directors, set designers, floral artists, SFX, models...

• Production Lead : management of production flows & on-set creative leadership to ensure the integrity of the creative vision : agency and talent briefings, shooting prep (set/design & props sourcing). 

• Post-production Supervision : full oversight of visual/films editing and harmonization : editing briefs, color grading..

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360° Deployment & Guidelines

Developing global visual guidelines to secure visual consistency across all touchpoints : Retail/POS, Digital, Social Media, Press, OOH...​​​